Marketing Analysis of Milk Products: A Study of Nandini Milk Products in Mandya District

Milk industry has tremendous growth opportunities in the current market. Marketing plays a vital role in the success of every business organization. The success of an enterprise stands on effective utilization and implementation of sufficient marketing strategies includes marketing mix strategies, competitive analysis and customer surveys. These strategies are followed by the effective and timely marketing analysis. Hence, the present study was conducted with the following objective.

To study the Nandini products marketability.

Nandini Brand and its Milk products have deep rooted in Karnataka state milk industry and this industry has good prospective marketing environment.

After all, present study reveals that to sustain in the globalised market for long run every business has to conduct marketing analysis along with the changing consumption patterns and styles of consumers.