Marketing Strategies for Sustainable Growth and Business of Seed Industry in Maharashtra

Seed marketing should aim to satisfy the farmers demand for reliable supply of range of improved seed varieties of assured quality at an acceptable price. The study has been carried out with the aim to study various Marketing Strategies which are effective in achieving the goals of the Organization. Hence the organization i.e. Maharashtra State Seeds Corporation Ltd., popularly known by its brand name “Mahabeej” is one of the largest and leading State Seeds Corporation among all State Seed Corporations in India has been consider for carrying out the study. A good marketing strategy should integrate an organization's marketing goals, policies and actions into a cohesive role and also study indicates various problems associated with the marketing strategies.