Measurement of Vendor Satisfaction in Hotel Industry: A Supply Chain Perspective

Measuring the vendor satisfaction in any supply chain is one of the major challenges for the firms. In this paper we have tried to develop a scale aiming at measuring the vendor satisfaction for the service supply chain. The vendor satisfaction index (VSI) is developed and applied on a few suppliers of the respective firm to measure vendor satisfaction. In the current study, we found that all indices (collaboration, responsiveness and timely payment) are close to 3.5 on a five point rating scale and hence we infer that the vendors are fairly satisfied of their association with the service supply chain. However, further studies can be carried out by taking a larger sample in B2B segment to generalize the VSI in a more precise way.