1Faculty of Commerce, Sir M. Visvesvaraya Post Graduate Centre, University of Mysore, Tubinakere Industrial Area, Mandya, India
2Assistant Professor of Commerce, Bharathi College-PG & RC, Bharathi Nagara, Mandya District, Karnataka, India
Online published on 8 November, 2017.
Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. According to various studies it has been revealed that there is a faster growth of bakery products, especially bread and biscuits, in the rural market than in the urban area which fuelled the growth of this sector.
The main objective of this research is to identify the demographic profile of consumer behavior and also evaluate the factors affecting consumer to buy the Mall of Mysore products. In this study selected 50 respondents from Mysore City; descriptive research design was adopted in this study. The primary data collected through structured questionnaire and secondary data has been used. Frequency analysis was applied to find the Consumer Behavior of Mall of Mysore.
Consumer Behavior, Mall of Mysore
