Study of E-Com Retail Models in India

The E-Com business sector is prospering and balanced for a solid development in Asia. There are players who made a decent start. Their prosperity relies on upon their comprehension of the E-Com sector and offerings. This paper gives an outline without bounds of E-Com in India and talks about the future development verticals in India's E-Com. It likewise discovers different elements that would be fundamental for future development of Indian E-Com. A primary survey of consumer purchase behaviour has also been done. The results reveal that convenience and discount offers play a very important role in the buying decision of the consumer. The study concludes that inventory based model, marketplace model and hybrid model are the three prominent models that help a retailer sustain in the market.