1Assistant professor & Research Scholar, Sakthi Institute of Information and Management Studies, Pollachi, India
2Head of Department, PG Department of Management Science, Sree Saraswathi Thyagaraja College, Pollachi, India
The power of Indian cinema industry can be well understood by the past history. Some of the most popular leaders in the past and present are from the cinema industry. The immense power, size, the money involved and resources used in Indian cinema is growing year by year. The perception of the consumer towards the cinemas is changing over the years. It is not merely watching movies alone but the advent of multiplexes has added more options to it. Empirical study is used and the results are proved through Coimbatore base respondents.
Cinema, Multiplex, Consumer perception
