Talent Retention through Strategic Creation of Talent Magnets-A Case Study Approach

Organizations are made or doomed by its employees. Talent discovery and Talent retention are the two processes of an organization that enable organizations to become Talent powered organizations. Companies will gain or lose based on their ability to manage Talent. Talent Magnets are those that concentrate on these two attributes of Talent management. Companies that attract and retain employees are the talent magnets. The employers of choice for highly talented people. Talented people want to join hands with winning talented teams. Talent acquisition is one of the most challenging roles of a HR manager. Talent acquisition takes on a strategic perspective and everything in business starts with competitive talent. A good start to acquiring good talent is a good recruitment plan. The discovery or acquisition enables companies to aggressively seek out new sources of talent. Talent-powered organizations work deliberately and methodically to discover broad, diverse talent pools—and then ensure that these pools do not dry up. The compensation and benefits package is not the only crucial element to be kept in mind while trying to attract and retain employees. Employer branding and internal customer satisfaction, are two of the critical factors which are considered and is addressed in this paper.