Attitude of Retail Investors: A Study of Investors in Mysore

"Be fearful when others are greedy and greedy when others are fearful" one of the famous adages, it attributes the attitude of retail investors in one of the important market situations i.e., bearish market. Efficient Market Hypothesis attributes the attitude of investors is depending on the information availability and accessibility concerned to stocks and stock market. Attitude of investors cannot be measured easily in the stock market in view of the fact that investors act according to the market situation. With the core objective to study the investment made by individual investors in various avenues and to study the volume of investment made by individual investor in various avenues this study has taken up and it has been studied based on the data collected from secondary sources. Study has been revealed that the Indian investors are facing attitudinal problems such as, Emotions, Fear, Greed and Hope (EFGH) while making investment decisions in stock markets. Finally, Indian investors are irrational and panic investors. Therefore, Indian investors need to be rectified their attitudinal mishaps and must be rational while making investment decisions.