1Research Scholar, Department of Commerce, D.S.B. Campus, Kumaun University, Nainital, India
2Professor of Commerce, D.S.B. Campus, Kumaun University, Nainital, India
Online published on 8 November, 2017.
Transformation is a dynamic process, which is also evident in the Indian banking industry. Various changes were initiated in the financial products and services, this led to development and facilitated greater choices for customers by providing a wide range of products electronically. All this necessitated transformation in the banking sector, which is called the e-banking.
Keeping in view the above advancement in the field of banking, a study was conducted to explore the usage and satisfaction level of the customers of a private sector and a public sector bank practicing e-banking system in Nainital town. The study examined the effect of various demographic factors on e-banking usage. It also evaluated the utility & cost benefit analysis of e-banking. The findings of the paper show that income, education, occupation, comparative leverage and perceived risk have significantly influenced the usage pattern, but education has been the major driving force in the adoption of e-banking.
e-banking, private sector, public sector, bank, demographic factors, utility, cost benefit analysis
