Leveraging the 2% A Case Study on Drawing Maximum Benefits from CSR Spending, Especially when Trouble is Brewing: with Special Reference to BHEL

The case study brings to forefront the raging issues of PSU behemoth BHEL. And analysis the possibilities as to can CSR activities be directed to create employer branding strategies to return the confidence of the workforce and external visibility to brag the orders from the domestic front as to curb the growing competition. The case also asks some thought provoking questions to the readers while stating facts. To be as unbiased as possible in their approach to let the evidence talk for itself, the authors have presented specific information.