1Assistant Professor, Government Arts and Science College, Kumbakonam, Tamilnadu, India
2Assistant Professor, Royal College of Arts and Science, Mettur, Tamilnadu, India
Online published on 8 November, 2017.
The promotional activities always attempt to affect knowledge, attitudes, preferences, and behaviour of recipients i.e. buyers. In any exchange activity, communication is absolutely necessary. The company may have the best product, package etc. but still people may not buy the product if they haven't heard of it. In this paper an attempt is made to identify the effectiveness of various promotional mixes by carrying out a descriptive marketing research.
Market, Marketing, Marketer and Promotional mix
