Devi Ahilya Vishwavidyalaya, Indore, India
Online published on 8 November, 2017.
The globalization and proliferation of Internet and Web Technologies have changed the Indian business scenario. This has adversely affected micro, small enterprises and traders. Many businesses are at verge of closing due to increases competitions. In this paper, strategies are suggested to not only sustain the business enterprises but also to increase the profit margins manifolds.
Globalization, Web Based Services, User Selling Proposition (USP), Branding, e-Business Model
