Department of Computer Science and Engineering, Sir Padampat Singhania University, Udaipur, Rajasthan, India
Online published on 8 November, 2017.
The paper entails the statistical based investigations on the sales and profit analysis of a business. By virtue of the forecasting in strategic market management, certain unique claims have been proposed. The paper also deals with Artificial Neural Network based discovered facts of business forecasting. The discovered facts have been justified in the light of statistical and neural modeling based approaches.
Strategic market management, Artificial neural network, Business forecasting