Internet Marketing: The New Era of novelty in E-commerce

The last 5 years have been a great journey for India in reference to online growth. The online users in India doubled from 120 million users in 2011 to 288 million users in 2015. Mobile also showed remarkable advancement with 900 million mobile connections and 230 million smart phone shipments in India in 2015. Internet marketing is a motivating topic for researchers in the field of marketing. It is a new means of marketing a product and services worldwide. This paper introduces a new approach regarding Internet marketing screening i.e. how advertisers require this modernization to be successful. This research paper discusses on the role of technology in marketing and importance of content marketing.