Financial Education and its Impact among Rural Investors with Special Reference to Coimbatore District

Rural people face numerous constraints in accumulating assets from their savings. Lack of financial literacy and available investment avenues make it challenging for rural investors. Most of the time, due to lack of guidance, the savings are kept idle. As the financial literacy among rural people due to less concentration by market intermediaries than cities, their motive will be safety rather than taking advantage of financial opportunities. This study analyses the impact of Financial Literacy initiatives by the Government of India, Market Intermediaries and self-regulatory organisations focus on rural investor population is ascertained based on opinions collected using well-structured questionnaire among rural investors.