1Assistant Professor, Amity Business School, Amity University Rajasthan, Jaipur, India
2Director, Amity Business School, Amity University Rajasthan, Jaipur, India
Online published on 24 October, 2017.
In this research paper, we presents a review of literature on the impression of situational dimensions on purchase outcomes. We have specially used Belk's taxonomy to analyse the effect of physical environment, social surroundings, temporal variables, shopping task and stores visited by consumers and purchase outcomes.
Taxonomy, Consumer, Purchase
