1Scholar in Management, SCSVMV University, Kanchipuram, India
2Principal, Government Degree College, Patancheruvu, Secunderabad, Telangana, India
Online published on 24 October, 2017.
The biggest challenge in front of the traditional intermediaries is buying behaviour of customer in current digital era. This behaviour is inculcating the new trends and new approaches to reach customers. This situation is pushing the traditional intermediaries perform or perish against organised retail and e-commerce websites.
Our paper will through a light on the challenges, opportunities & suggestions which makes traditional intermediaries alive in the market.
Traditional intermediaries, Digital era, Organised retail, E-commerce
