A Review Study of Customer Relationship Management (CRM)

The Customer Relationship Management (CRM) system plays an important role in all business activities. It plays a major role especially in service managements where, customer acquisition, rendering the needed service and retain them by giving value for their cost for a long period of time, and improve continuous revenue from that customer. CRM in highly competitive cell phone service helps the service provider in extending the service as well as support in acquire, serve and retain the cell phone users. In this work we have tried to determine the impact of Customer Relationship Management system in confirming the concept of customer loyalty among the cell phone service providers in Punjab cities.