Psychological Implications of Colors in Printing and Packaging

Color is ubiquitous in the whole universe. In nature omnipresence of color can be observed in all aspects of life. Colors are the crucial components from design perspective in printing and packaging. The entire printing and packaging industry without color is almost unimaginative. Color reflects the purpose and intention of any design. Therefore a graphic designer must have professional relationship with color in order to deal with the intense emotional feeling of the peoples. So it becomes inevitable to make selection of right color for right product in order to differentiate it from others. To achieve this goal understanding color psychology becomes essential. Therefore colors are an important aspect of nonverbal communication for printing as well as packaging industry for conveying information. The key objective of present study is to understand psychological implications of various colors associate with human behavior.