Customer's Attitude towards E-Retailing: Evidence from India

The electronic retail industry is enormous, covering a great assortment of products and services. There has been an explosion in the number of retail websites since 1995, eretail offering shares a few common elements specifically a product search facility (often augmented by a product evaluation facility), an on-line purchase function and a product delivery capability. This paper examines the impact of various aspects related to e-retailing and its customers in India and it raises key challenges being faced by customers relating to e-retailing. This paper is an empirical outcome to understand the determinants of e retailing. The paper addresses the adoption, application and impact of internet technologies, used by retailers, for the promotion and sale of merchandise. Multivariate regression is used to investigate the impact of various determinants on customer's attitude towards e-retailing.