Impact of Political Advertisement Done by Political Parties on People of Ahmedabad

Political campaigning is one aspect of any election system and it includes the use of many forms of communication tools including political advertising. As compared to other campaigning tools a large share of campaign expenditure is allocated for the purpose of political advertising and that too across various political parties in India. But, in India where elections are contested more on the basis of caste, creed, religion and regional issues, the attempt to make the people informed and knowledgeable, and to have their favorable action tendencies through the intense use of advertising is certainly a matter which makes us inquisitive about the role of political advertising in Indian context. To examine impact of political advertising of people whether they are influencing or not? The present paper is an attempt to study impact of political advertisement done by political parties on people of Ahmedabad. The study investigates awareness level of people, various media used by political parties and messages passed by parties. The study finds positive impact of media used by parties on young generation compare to generation X.