Entrepreneurial motivation is the motivation of an individual to become an entrepreneur through the process involved in entrepreneurship and the motivation should be from the entrepreneur within self. So that the motivation lasts longer even after achieving the goals fixed. In this study, the survey was conducted among 1035 unemployed graduates in Tamilnadu. The entrepreneurial motivation is estimated and compared with their demographic characteristics to identify the unemployed graduates in danger zone with low motivation level. The various interesting facts are found and with in-depth discussion suitable suggestions are also made
Entrepreneurship, motivation, job market, opportunity
