International Journal of Engineering and Management Research (IJEMR)

  • Year: 2016
  • Volume: 6
  • Issue: 4

A Study on Consumer Attitudes towards Green Fast Moving Consumer Goods (FMCG) (With Special Reference to Tiruchirapalli Town)

  • Author:
  • T. Unnamalai
  • Total Page Count: 10
  • DOI:
  • Page Number: 380 to 389

Assistant Professor, Department of Commerce, BDU College, Kurumbalur, Perambalur, India

Abstract

In this paper we discussed about the Tiruchirapalli district. Which is the secured second place among the India cities in Clean City project. Even though the awareness and the usage of Green FMCG products among the people is very low. But majority of them are having consciousness about the eco friendly environment and try to save earth from pollution. In this paper

Keywords

Consumer, Industries, GDP