Possessing the state of the art technology, superior products, excellent service and best marketing do not assure companies that the prospects will always buy their products. Recent years have witnessed advances in Neuromarketing to a great extent that application of neuroscience in marketing termed as Neuromarketing emerged as novel academic and commercial disciplines.
In this article we review the current and past research in the field of Neuromarketing and critically analyze the neuroscience tools and methods used to study directly the intensity, spot in brain and instance of brain activity with great degree of precision and applied for strategizing Neuromarketing. Thus this studyidentifies the potential of Neuromarketing in the field of consumer behavior applications and attempt to envision the scope of Neuromarketing to wider conceptualization of marketing science. This article also suggests future research directions and commercial scope of Neuromarketing.
Consumers, Equipment, Commercial
