On Your Own: An Oyo Story A Case Study

The objective of the case is to tell a tale of OYO room as objectively as possible from the perspective of a ‘situation case’. An effort has been to provide a sufficiently large pool of information, required to analyze the reasons behind present success of OYO rooms in particular and an Indian enterpreneual pattern emerging out of the innovative use of technology and marketing principals, in general.

The case brings the success story of Ritesh Aggarwal about how he used hospitality idea and initiated budgeted hotels arousing lot of investment in this segment. The attention of investors has prompted for tourism and hospitality.

Government in action is also concentrated on “Make in India” which means that entrepreneurs like Ritesh Aggarwal shall be promoted and supported. There is a need to create comfort zone for young minds so that they come forward as successful businessmen thereby leading to country's economic growth.