Business organization reaches to the customers through their goods or services. To sell the products to the customers a number of activities are being performed. This is called marketing and it is an important function. Marketing is the performance of business activities that directs the flow of goods and services from producer to the customer. It is the activity that directs to satisfy the human needs through exchange process. Marketing starts with the identification of a specific need of customers and ends with satisfaction of that need. The customer is found in the beginning and end of marketing process. In marketing a large number of activities are performed. For easy understanding these activities are divided in 4 groups for products and 7 groups for services. These elements are product, price promotion, placement for products and three additional elements for services are process, people and physical evidence. These are called elements of marketing mix. India is a growing nation with 125 crore population with wide opportunities for business and FMCG service sector has many leading player in the market for all segments. The present study reviews the marketing aspects of FMCG in Indiaand analyses the factors influencing buying of food, health and beverages in mysore District.
Business, customers, marketing, product, price promotion, placement, price, promotion, placement, FMCG
