International Journal of Engineering and Management Research (IJEMR)
  • Year: 2016
  • Volume: 6
  • Issue: 6

Social Network and its Role in Marketing

  • Author:
  • Nikhil Ravindra Vakil1, Zartaj Kasmi2
  • Total Page Count: 3
  • Page Number: 78 to 80

1Research Student, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, India

2Research Guide, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad, India

Online published on 24 October, 2017.

Abstract

Social network nowadays is among the best possibilities available to an item to get in touch with potential customers. Community social networking websites are the method to interact socially. These new media win the trust of consumers by linking them at a deeper level. Community online marketing is the new mantrafor several manufacturers since early a season ago. Promoters are considering many different social network possibilities and beginning to apply new social projects at a higher rate than ever before. Community online marketing and the companies that utilize it have become more sophisticated. One cannot afford to have no existence on the social programs if the competitor is creating waves with its solutions and items. The blast of social network trend is as amazing as that and the speed at which it is improving is frustrating. International companies have identified social network promotion system, used them with enhancements to power their marketing social network promotion. This paper discusses about the ideas of social network and social network promotion and other aspects like the development and advantages, aspect and importance of social network in promotion methods. It also presents an outline on social network promotion in India.

Keywords

Social network, Social network marketing, Growth and benefits of social network, Social network marketing strategy