Impact of Organizational Mission and Vision and their Potential on the Performance of Employees

The strategic management tools, like mission and vision always been limited to senior executives and managers of any organization. In most of the occasions in business organizations, the operational level employees are excluded for imbibing mission and vision statements. A mission and vision are standard and critical elements of a company's organizational strategy. Most established companies develop organizational mission and vision statements, which serve as foundational guides in the setting the goals and objectives of a company. It should help workers within the organization to know what decisions and tasks best align with the mission of the company. Some companies have profit-motivated missions; while others make customers a focal point and some are points out more altruistic intentions that ultimately lead to profits.