International Journal of Engineering and Management Research (IJEMR)
  • Year: 2017
  • Volume: 7
  • Issue: 1

Rural Customer's Perception of Brand Impact by Brand Ambassador in Indian Scenario

  • Author:
  • K. Sarada Sivareddy1, M Munijyothish Kumar1, K Sai Chandu2
  • Total Page Count: 4
  • Page Number: 293 to 296

1Master of business Administration-SRET-TPT, India

2Master of business Administration-SIETK-PUTTUR, India

Online published on 31 October, 2017.

Abstract

In India there are more than 1, 75, 689 plus Villages are present. As per the study we like to do a research on the village People's mind sets by using Brand Ambassador's in their daily products. Which we commonly called as FMCG. In this research as per our convenience, we have a selected a reason Chittoor and randomly selected four villages for the Pilot study.

In this project we find out the capacity to buy the product, willingness to buy the product with comparative analysis with Brand Ambassador's.

Keywords

Rural customer, Brand, Brand Ambassador, SPSS 20 & Relations