An Overview of Entertainment and Media Industry in Special Reference of FDI

Economic growth and development refer not only an increase in GDP but it also indicates the increase in living standard, improvements in self-esteem need, social, cultural and overall development of society. The policy of demonetization affected almost every area of nation life but it affected the least to entertainment and media industry. India is one of the fast emerging global economy and it is fourth-largest economy in term of purchasing power capacity.

To keep in mind India's youth demography as 65% of its population is under 35 year and half the country's population of 1.25 billion people is under 25 years of age. The E&M industry has significantly benefited from this liberal regime of FDI in most segments of the E&M industry.

Government has permitted 100% foreign direct investment (FDI) in the advertising sector.

74% FDI is permissible for Teleports, Direct-to-home (DTH) and Cable Networks, 49% FDI is permissible for Cable Networks, 26% FDI is permissible for Terrestrial Broadcasting FM (FM Radio) and Up-linking of News & Current Affairs ’TV Channels and 26% (FDI and investment by NRIs/PIOs/FII) is permissible for Print media in Publishing of Newspaper and periodicals dealing with news, current affairs and Publication of Indian editions of foreign magazines dealing with news and current affairs.

E&M industry revenue expected to increase in 2014 from 17 billion US$ to 32.7 billion US$ in 2019, s reflecting that India's increasing per capita income, growing middle class income and population is not only concern with consumption of goods and services but also more focus on luxury and entertainment as of quality of life.