International Journal of Engineering and Management Research (IJEMR)
  • Year: 2017
  • Volume: 7
  • Issue: 3

A Review on Retail Market of Laptop in Last Part of First Decade of 21st Century

  • Author:
  • Shuvo Roy Chowdhury
  • Total Page Count: 10
  • Page Number: 189 to 198

Indian Institute of Foreign Trade (IIFT), Kolkata, India

Online published on 31 October, 2017.

Abstract

As, at the time of review, laptop was going to be a part and parcel of tomorrow's socio economic dynamic life of the global village very soon, an attempt had been made in order to explore the trend of consumer preference in multiple areas and analyze the reasons behind the same with recommendation, if necessary for development, through an extensive survey of prospective consumers by individual interviewing technique to conduct the observational study on consumer behavior and related sales techniques as far as retail section of laptop market is concerned.

Keywords

Behavior, Consumer, Laptop, Survey