Impact of Reliance JIO on the Indian Telecom Industry

Telecom industry is under severe competition where number of players are using different marketing strategies to lure and retain the customers. In the age of digital technology, this war is producing benefits to the customers. The present study tends to produce the impact of launching of JIO in the Indian Market on the customers and other market players. To study this, references and data sources have been analyzed, and the overall impact on the market condition, customer base and profitability of the companies have been taken into consideration in a broader manner. Besides this, the temporary impact of the JIO in the present conditions as well as the future prospects has also been analyzed to understand the impact purposefully.