An Empirical Study on Marketing Challenges Faced by Health Insurance Sector

The paper determines various challenges faced by marketing professionals. More and more insurance facilities are made available in every part of the country even to small cities, towns and rural areas. With the growing awareness among the people about the insurance, various services provided by the companies and availability of insurance facilities across the globe, the insurance sector is emerging very rapidly and there is a need to identify the main factors that affect customer's choice for an insurance company.