Customer's priorities differ from brand to brand in a shopping mall and never cease to vary most of the time. Customers tend to shop at regular intervals and build a healthy relationship with a particular brand. Malls are a relatively new format in today's retail world. A shopping mall is a place for the fun and entertainment, family outing, get together with friends and relatives, shopping and eating. Customers prefer to shop from a particular brand they like because of its value for money and the satisfaction they get from purchasing from the brand. It is evident that most of the respondents buy from the brand because of its great reputation and brand image.
Brand, Customers preference, Shopping mall, Innovation, promotional activities
