Influence of Online Shopping in Consumer Behaviour

From the past few years, on-line shopping is the prevalent way of doing dealings in the field of E-Business and is unquestionably going to be the future of shopping in the human race. The increasing consumer base, principally of youths, is playing a significant role in the online shopping. Even though there is an increase in the consumer demand, there are some security issues reported regarding the online shopping and its delivery systems. These may resist the new entries into the online shopping. So this paper investigates the influence of online shopping in consumer behaviour.