A Study on Employer Branding in Multinational Companies at Hyderabad

Employer branding is the new modern word for marketers as well as in human resources management. Employer branding is defined as targeted, long term strategy to manage the awareness & perceptions of employees, potential employees and related stakeholders with regards particular firm. The strategy can be tuned to drive recruitment, retention and productivity management efforts.” In the last decades, a substantial research effort has been put into analyzing the importance and the impact of strategic brand management on business performance. I analyzing the objectives for employer branding are translated into HR activities. How the performance of the activities is measured & what indicators are used and useful to measure the performance of the employer branding in the human resource context.