A Study Report on Consumer Awareness towards Pithoragarh District Co-Operative Bank (In respect of Pithoragarh and Champawat Districts of Uttarakhand)

This paper deals the consumers ability to understand common banking services and e-banking with special reference to Pithoragarh and Champawat District of Uttarakhand in respect of Pithoragarh district co-operative Bank ltd. Data for this investigation were collected from primary sources only. Random sampling is used. The data was collected during the months between Dec 2017to Jan 2018. The data collected from the primary source were analysed with the help of various statistical measures such as simple percentage analysis, averages, F-Statistic, chi square test and probability analysis is used. According to the study, the researcher concludes that the most of the customer are not aware about all banking services in these districts. This paper clearly gives the suggestion for bank to educate the customers new technology and other services offered by the bank.