International Journal of Engineering and Management Research (IJEMR)

  • Year: 2019
  • Volume: 9
  • Issue: 2

Employer Branding: A Literature Survey

1Research Scholar, School of Management, Veltech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology, India

2Associate Professor, School of Management, Veltech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology, India

*Corresponding Author: shabana7ps@gmail.com

Online published on 18 May, 2019.

Abstract

The working environment, now-a-days is becoming increasingly competitive. To reach that competition, Employer Branding is fast emerging as a long term human resource strategy to attract and retain talented work force. The purpose of this research paper is to make a conceptual Literature of review. Our most definitive finding concerns the impact of Employer Branding. Which can be firmly linked to Brand.

Keywords

Employer, Branding, Employee, Retention, Attracting, Culture