1Research Scholar, School of Management, Veltech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology, India
2Associate Professor, School of Management, Veltech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology, India
The working environment, now-a-days is becoming increasingly competitive. To reach that competition, Employer Branding is fast emerging as a long term human resource strategy to attract and retain talented work force. The purpose of this research paper is to make a conceptual Literature of review. Our most definitive finding concerns the impact of Employer Branding. Which can be firmly linked to Brand.
Employer, Branding, Employee, Retention, Attracting, Culture
