1 Asst. Professor/Department of Computer Science Engineering, Vel Tech High Tech Dr. Rangarajan Dr. Sakunthala Engineering College, Avadi, Chennai-600062. Tamil Nadu, India
2 Asst. Professor/Department of Management studies, Vel Tech Ranga Sanku Arts & Science College, Avadi, Chennai-600062. Tamil Nadu, India
3 Research Supervisor, Bharathiyar University, Coimbatore. Vel Tech Dr. RR & Dr. SR Technical University, Avadi, Chennai-600062. Tamil Nadu, India
4 Asst. Professor/Vel Tech Institute of Management, Vel Tech Dr. RR & Dr. SR Technical University, Avadi, Chennai-600062. Tamil Nadu, India
5Research Scholar, Bharathiyar University, Coimbatore
6Research Scholar, Manonmaniam Sundaranar University, Tirunelveli
*Corresponding Email: aksubramani@gmail.com
Online published on 8 November, 2017.
Data mining allows extracting valuable information from the historical data and predicting outcomes of future situations. CRM considers the customer as the centre point, which values the customers of the organization. This article explores the various data mining techniques and its impact on CRM to redefine business processes and strategies.
CRM, DM, Mining Model, BIS, CHAID
