A Survey on Marketing Characteristics and Production System Strategies-Case Study: Cans Production

The companies try to obtain competitive advantages-by producing customized products which meet customers’ requirements. In addition, they ought to utilize their maximum capacity and reduce storage costs. According to the demand of product, selecting the appropriate production strategy can help to achieve these goals. In this paper, we examine the market to identify competitors. Then, we examine different strategies and present a model for selecting production strategy. The idea of the algorithm "Knapsack" is used to select production strategy. Moreover, we have attempted to utilize simple numerical method for solving model. We interpret the diverse production strategies such as, MTS, MTO, ATO and ETO. Finally, the numerical experiments reveal to show the advantages of the applied mathematical programming model.