Crowd Sourcing: A Primer

Crowd sourcing is the process of getting work done by online community or crowd of people in the form of an open call, the voluntary undertaking of a task. It allows businesses and organizations to use multiple sources to develop solutions for their problems. Users can participate remotely from anywhere in the world by using their own devices and perform tasks in exchange for monetary rewards. The underlying principle of crowd sourcing is that more heads are better than one. This paper provides a brief introduction to crowd sourcing-what it does, how it works, and its limitations.