University of Tirana, Tirana, Albania. Email: alma.spaho@unitir.edu.al
During the travel and tourism decision making process, the online reviews are used as an important source of information by hotel guests. The aim of this study was to analyze the online ratings of hotels in Tirana. The average overall online rating for hotels was 8.82. Results of chi square test indicated that hotel category was related to the overall online rating. The logistic model results indicated that hotel's size negatively impact the overall online rating, whereas the hotel's category positively impact the overall online rating of the hotels in Tirana. These findings are useful for hotel guests, potential customers and hotels’ managers.
Online ratings, Booking.com, hotel sector, chi-square test, logistic model, Albania
