Perception of rural consumers’ towards FMCG- washing soap: a study conducted in Siruguppa town & village in Bellary District in Karnataka State

The Fast Moving Consumer Goods sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers have realized that there are ample opportunities for them to enter into the rural market. The Government policies to promote education in rural areas have enhanced their brand awareness due to the presence of at least one member of the family pursuing higher education. Consumer Perception The success of a business depends upon its ability to attract and retain customers who are willing to purchase goods and services at prices that are profitable to the company. Consumers’ perception describes how customers and potential customers view a company and its products and services. In this paper has been collected data through questionnaire and tested collected data through using statistical tool that is Chi-square, later researcher has data analyzed and interpreted from tables.