1Associate Professor, Department of Management Studies, Anna University, Regional Campus, Coimbatore, Navavoor, Coimbatore-641046. TamilNadu, India
2Associate Professor, Department of Business Management, David Memorial Institute of Management, Tarnaka, Hyderabad-500017, Telangana, India
The evolution in the region of technology has changed the face of commercial employer. Dynamics like Social media, Mobility, Analytics and Cloud computing have collaboratively boosted the basics of organization infrastructure, consisting of to the deftness within the enterprise company and in the marketplace. The aim of the paper is to better recognize the idea of SMAC and use of it's a driving boom for the rise of the MSME sector, ‘SMAC’-an acronym for Social, Mobility, Analytics and Cloud. SMAC is an idea constructed on the symbiotic integration of the four ends of technology which develops an environment that allows agencies to decorate their operations and maximize their advantage to the customers with minimum overhead. The predicted market boom pushed with the aid of the usage of SMAC is predicted to be 30% (US$1 trillion) with the useful resource of 2020. Micro Small and Medium Enterprises (MSMEs) performs a primary feature in adoption of SMAC in India, given the large opportunity it opens up, no longer handiest to growth income through manner of improved marketing to new customers, but furthermore to herald operational performance and remodel the customer enjoy. In quick, the SMAC generation is a complete device that offers a holistic solution for groups.
Benefits, Factors, MSMEs and SMAC
