A Study on the Evaluation of Selection Attributes for Resorts

This author intends to figure out choice attributes which resort users regard important when selecting a resort and positively analyze how those choice attributes differ by mountain-based, ocean-based, and complex resorts to provide implications.

The data gained from positive analysis based on the survey were analyzed by SPSS WIN 18.0. First of all, to examine general, demographic characteristics, frequency analysis was done. Through reliability analysis on collected data, Cronbach's ? coefficient was verified. Regarding choice attributes resort users perceive to be important, factor analysis was done by each of the factors.

According to the results of examining resort choice attributes, the primary purpose of this study, seven factors, reliability, convenience, facilities, food and beverage, natural environment, employees of data; technique employed; mention unique/important poiults of IPA analysis, in all three types of resorts, convenience and reliability are regarded as crucial choice attributes, and about the degree of satisfaction, convenience is found to be high in general; however, reliability is high only in the ocean-based resort type but is low in the mountain-based and complex resort types.

This study implies that among the resort choice attributes, convenience is the choice attribute to be maintained continuously, and reliability is the one requiring efforts for concentration. In other words, it is necessary to make more efforts for a resort's refutation, image, safety, or security.