1Department of International Trade, Duksung Women's University, 33 Samyangro, 144-Gil, Dobong-Gu, Seoul, 01369, South Korea
2Division of Business and Commerce, Baekseok University, 115 Anseodong, Dongnam-Gu, Cheonan, 31065, South Korea
Online published on 4 November, 2017.
The purpose of this study is to integrate strategic variety unlike previous studies to expand the discussion based on the result of the existing born global research.
Hypotheses were established between four latent variables, and a total of seven hypotheses were established including the mediated effects of ability to codify knowledge. The number of primary collection sample was 192. Of these, 185 were used as the final sample excluding 7 questionnaires with multiple non-answers and insincere responses. In addition, this study set a structural equation model (SEM) to conduct empirical analysis with LISREL.
This study explored the factors influencing the various strategies that born global companies could use in their overseas market entry. Analysis showed that novelty of external knowledge had a significant impact on ability to codify knowledge, and it had a positive effect on strategic variety.
It is necessary for future studies to analyze the influence of network perspective and external environmental factors on the relationship between the capacity and performance of a born global SMEs.
Born Global, Knowledge based View, Strategic Variety, Ability to Codify Knowledge, Diversity of External Knowledge, Novelty of External Knowledge
