1Department of Lifelong Education, Hanseo University, 31962 Korea
2Department of Child and Adolescent Welfare, Hanseo University, 31962 Korea
Online published on 4 November, 2017.
The purpose of this study was to investigate the double mediating effects of motivation for applying makeup and appearance management behavior in relation to baby face makeup and subjective wellbeing among 404 Korean women in their 20s and 30s.
SPSS for Windows 21.0 and SPSS MACRO were used for statistical analyses. Reliability analysis, descriptive statistics, correlation analysis, mean comparison analysis, macro PROCESS analysis, and bias correction bootstrapping were performed.
The results of the study are as follows. First, there was a positive correlation between baby face makeup application and subjective wellbeing, makeup motivation, and appearance management behavior. Second, as evidenced by macro PROCESS analysis, baby face makeup awareness had a positive effect on the motivation to apply makeup and appearance management behavior, makeup motivation had a positive effect on appearance management behavior, and appearance management behavior had a positive influence on subjective wellbeing. Third, as per bootstrapping analysis, makeup motivation and appearance management behavior had a double mediation effect in relation to baby face makeup awareness and subjective wellbeing.
These results can be used to further subjective wellbeing through baby face makeup application and appearance management behavior.
Baby Face Makeup, Makeup Motivation, Subjective Wellbeing, Appearance Management Behavior, Dual Mediation Effects, SPSS macro PROCESS
