1Lecturer, Heath Polytechnic of Surabaya
Exclusive breastfeeding for 6 months can protect babies from short-term diseases. This study aims to analyze the influence of cultural capital and lifestyle, and prove the intervention model for breastfeeding in Madurese society. Stage 1 used cross-sectional design. Population consisted of mothers in Bangkalan, Indonesia. Sample size was 170 selected by consecutive sampling. Data was analyzed by Partial Least Square. Stage 2 used quasi-experimental design, with 32 respondents. Data was analyzed by Chi Square test. There was a significant influence between culture capital (power distance=0.766, power avoidance=0.766, individualism=0.833, masculinity=0.753, and time orientation=0.726) and breastfeeding. Individualism was the highest indicator. There was the influence of lifestyle (industry=0.695, advertisement=0.686, public relations and journalism=0.672, independent=0.861 and hedonism=0.633) on breastfeeding, and independent lifestyles had the highest influence on breastfeeding. Culture capital and lifestyle intervention model had an effect on breastfeeding in Madurese community.
Breastfeeding, culture capital, lifestyle, Pierre Bourdieu
