An empirical study of stock investment behaviour in Jammu - An emerging market

The paper explores the literature and posits that stock investment activity by retail investors is very low in India. This paper is about retail investor's investment patterns behaviour and attitudes that they hold about stock investing. The context is of a small emerging market of Jammu. The results show that profile of retail investor as young, well informed, and also regularly trades. However, he holds moderately low belief towards stock market institution's regulatory capabilities and towards safety of small investor. The paper also discusses the implications for the stock brokers, government, and regulatory agencies