Enhancing the adoption of farm technology – A conceptual model

Adoption of a new farm technology is not instant act but a mental process through an individual passes from hearing about it to its ultimate adoption. Rogers (1983) termed it as ‘Innovation Decision Process’ consisting of five stages viz knowledge, persuasion, decision, implementation and confirmation. Before a new farm technology is recommended for adoption, it should be evaluated on the basis of relative advantage, compatibility, simplicity, trialability, observability, communicability and predictability. In order to promote the adoption of a farm technology, a conceptual model has been developed which comprises of three components namely, input, process and output. Any new technology generated through research acts as ‘Input’ to activate the ‘Process’ consisting of policy options, organizational characteristics and extension education efforts to produce the desired ‘Output’, that is, the feeling of satisfaction among the farmers.